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Foods : Brands
There are hundreds of Brands for products under the Foods
Product Group and TV Ad Indx's website www.iBankLive.com hosts
over 500,000 Indian and international Television Commercials,
Press Advertising and News items for all these Brands .
Some of the Brands in the Foods Product Group are
listed below for Marketing Professionals from
Advertising Agencies, Media and Advertiser companies.
Click on any Brand to visit its website.
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Food advertising is the promotion of food products and ventures. The most commonly advertised food products belong to the fast food category. These days everything from wheat flour to salt is advertised along with fast food. Advertising related to food products have many common features.
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Adverts related to food are usually eye catching and food products look absolutely perfect in the advertisements. Advertisers ensure that the food have "appetite-appeal" and that the viewers are attracted to it. Food stylists are responsible to make the food look tempting and perfect at the time of shooting. They are the miracle workers behind food advertisements. They keep ice cream from melting, meat from looking dull and buns from getting soggy.
The food being advertised looks so tempting that the viewer gets an overwhelming desire to eat and ends up buying it. These adverts are usually targeted towards children who very easily get attracted and thus increase the sale of the food product. Most current Indian advertising related to food feature kids even if the product being advertised has no importance for them for eg. Dhara's "My daddy strongest" campaign. Breakfast cereal adverts feature kids who do well at school because they eat a particular brand of cereal.
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Food advertisements usually show happy families enjoying a meal together and use very catchy jingles to attract the attention of the viewer. The common words that are used in food advertising are 'healthy', 'nutritive',' natural', 'tastier', 'crunchier' and so on. The most commonly advertised food items are breakfast cereals, chocolates, juices, noodles, ice creams, junk food like burgers and cold drinks. Campaigns for these products make them look yummy and claimed them to be healthy eg Maggie Dal Atta noodles.
Few people are aware about what is done to a burger before it is ready for shooting. Stylists treat the food products with different chemicals and usually stuff the food with items that are inedible. A picture perfect roasted chicken is filled with tissue papers to make it look plump. It is smeared with oil to make it look shiny. The tempting burgers of McDonalds undergo various weird processes before it is ready for the advertisement. The truth behind the delectable burger is that it is raw; the bun is lined with paper and is painted with brown food colouring and vegetable oil to make it look juicy. The perfectly rounded and tempting ice cream scoops are not actually ice cream. They are lard. The creamy milk that is shown in breakfast cereal adverts is either glue or cream cheese. All this is done to make the food look good because in food advertising food is the model. It is not possible well cooked food to look good on screen as cooking changes the texture of food. Real food looks tempting when served but on screen it does not look tempting enough due to the heavy lights.
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Food adverts also have very catchy words as compared to others campaigns. "No one can eat just one", "I'm loving it", "Piyo glassful doodh", "Mango fruity fresh 'n' juicy", "Amul the Taste of India", "Tan ki shakti, man ki shakti, Bournvita" are some phrases that are etched in the memories of the viewer and have really boosted sale of the brands.
While other products are advertised differently i.e. their advertisements differ from each other the food adverts are almost alike. They feature kids; happy families, healthy people, a good looking mom and most of them tug at the viewer's heart strings and force them to buy the product.
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The advertising scenario is changing these days and the focus is on making the food seem healthy and nutritious but the strategies that are used for food advertising are still the same.
