Brands Marketing Advertising Agencies TV Channels Press Media
Personal Care : Brands
There are hundreds of Brands for products under the Personal Care
Product Group and TV Ad Indx's website www.iBankLive.com hosts
over 500,000 Indian and international Television Commercials,
Press Advertising and News items for all these Brands .
Some of the Brands in the Foods Product Group are
listed below for Marketing Professionals from
Advertising Agencies, Media and Advertiser companies.
Click on any Brand to visit its website.
Click on any image to view the Television Commercial online instantly... FREE!
Personal care products include toilet soaps, shampoos, toothpastes, detergents, OTC medicines, toothbrushes, hair oils and bath oils, baby care products, beauty products and many more things that are used for one's personal care. The personal care products are the most advertised product range in print and television media. In India the top advertiser of this category is HUL.
Play
Play
These advertisements usually feature women. The reason for this is the fact that in most households the woman is the decision maker when it comes to shopping. These adverts are targeted towards the woman of the family and in most cases do not feature a celebrity.
The toilet soaps category is flooded with different advertisers but HUL rules the roost being the top advertiser. Some of the most advertised soaps belong to the stable of HUL (Hindustan Unilever). Some examples of soaps from HUL are Lifebuoy, Lux, Hamam and Rexona. Toilet soap advertisers prefer 20 second commercials on television and full page ads in magazines. The most preferred are the entertainment channels followed by movie channels and the most preferred strategy is contest promotion. The toilet soap adverts usually feature women.
Play
Play
Shampoos are the next most advertised product belonging to the personal care range. In the hair care category shampoos are the most advertised products followed by hair oils and hair dyes. The advertisers of these products prefer advertising on the national entertainment channels. These ads also feature women the most but at times celebrities are also seen endorsing shampoos and hair oils. Some examples are Kareena Kapoor endorsing Head and shoulders shampoo, Sushmita Sen rooting for Pantene and Deepika Padukone vouching for Fiama di Wills. Some of the most advertised hair care brands on Indian television are Sunsilk, Garnier, Pantene, Clinic All clear and Head & Shoulders.
Advertisements related to fairness creams top the charts in case of skin care products advertising. Fairness creams are followed by medicated skin treatments, face creams, cold creams and antiseptic creams. The growing segments in this range are face wash and acne preparations. Paras pharmaceuticals is the top advertiser in this category followed by HUL.
Play
Play
The beauty product category is next. The most advertised products of this category are eye make up followed by make up kit and lipsticks. The top advertiser in this category is L'Oreal India followed by Paras pharmaceuticals. The most used celebrity for this category is Aishwarya Rai.
After the toiletries range is the dental care range. This includes adverts on toothpastes as well as toothbrushes. The key advertiser of this category is Colgate Palmolive India Pvt. Ltd. followed by HUL.
Play
Play
Personal care products like sanitary napkins and condoms are also advertised widely. Some of the key players in this category are Whisper belonging to the Stable of Johnson & Johnson.
Next in line are household products like detergents, toilet cleaners, air fresheners, mosquito repellants, over the counter medicines and baby care products.
Play
Play
The personal care product range is the most advertised range. The adverts are usually 18-20 seconds in duration and feature women followed by celebrities. The advertisers of these products prefer the afternoon and prime time on national entertainment channels. In India the key players in this segment are HUL, Colgate, Paras pharmaceuticals, Reckitt Benckiser and L'Oreal. The advertisers usually prefer promotional strategies like free offers and contests for increasing the sales of these products.
