Brands Marketing Advertising Agencies TV Channels Press Media
Services : Brands
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Press Advertising and News items for all these Brands .
Some of the Brands in the Foods Product Group are
listed below for Marketing Professionals from
Advertising Agencies, Media and Advertiser companies.
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The Service sector consists of the "soft" parts of the economy such as insurance, government, tourism, banking, retail, education, entertainment, hospitality and social services. Service providers face obstacles selling services that goods-sellers rarely face. Services are not tangible, making it difficult for potential customers to understand what they will receive and what value it will hold for them. Advertising "services" is thus a challenge for the advertisers.
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Different service categories have different target groups and thus different advertising strategies. Advertisers of educational institutes focus on their infrastructure and the placement facilities offered. The target group of these advertisers are students and their parents. They advertise their placement facilities, student successes in examinations, packages for students and also the infrastructure of their institute. Some of the top advertising institutes include Aakash (coaching for medical entrance), Narayana (coaching for engineering entrance), Amity University, Indian Institute of Planning and Management, Delhi Public School, Frankfinn (air hostess training academy), AHA, NIIT etc. The coaching institutes like Aakash and Narayana focus on advertising the number of students from their institute who pass entrance examinations. Institutes like Amity and IIPM focus on advertising their infrastructure, the courses they offer, campus placements and the packages that are offered to their students.
Academies that offer courses that are different from the conventional career options often go in for unconventional advertising. Some examples are AHA and Frankfinn. The campaigns of educational institutions largely feature students of the institute itself. Sometimes celebrities are also roped in for endorsing an institute. Celebrity endorsement for educational institutes is very rare but some examples are endorsement for Flying Cats air hostess training institute by Kareena kapoor and Frankfinn endorsement by Soha Ali Khan. Challenge entrance tests by coaching institutes and event partnerships are some types of promotional strategies used by institutes. Most advertising by educational institutes feature on News channels and sometimes on general entertainment channels. The print adverts are usually seen in the newspapers and sometimes in magazines.
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Advertising for insurance and banking products target working people. Their campaigns are focused primarily on building an image of reliability and trustworthiness. Most of these advertisements carry messages about the family's happiness or human bonding with an underlying emphasis on the security that insurance provides. Also, instead of projecting the idea, that an insurance policy actually starts working only after the death of the insured, the campaigns project that insurance protects people throughout their lives. Insurance companies also sponsor events and contests. Some of the key players of this sector are Metlife, Aviva, ICICI, Birla Sunlife, HDFC and LIC. The insurance sector advertises quite extensively both in print as well as on television.
The retail sector targets entire families. The key advertisers of this sector are Subhiksha, Future Group, Pantaloons, Home Town, Mobile Store etc. These giants focus on brand promotion followed by sales promotion.
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The hospitality industry usually advertises in the print media. The target groups of hotels are tourists, executives and corporates.
Advertising by tourism companies focuses on packages offered by them. They feature scenic locales of destinations, hotels, facilities and rates for their packages. Usually a happy family or a smiling couple features in the adverts of tourism industry. Some of the advertisers of this category are state tourism boards, Ministry of Tourism, India Tourism Development Corporation, Kuoni Travels, Malaysia Tourism Promotion Board, Cox & Kings and Star Cruises.
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Service industry adverts are a challenge for the advertisers as it is very difficult to grab the attention of the audience towards a non-tangible product. Advertisers keep in mind that Indians are emotional and expect value-for-money while creating advertising for the service sector.
