Services - Regular Updates Download PDF To learn more about TV Ad Indx and www.iBankLive.com click on the links below: History People Offices Infrastructure Information Products & Services Clients Contact us Do Brand, Marketing & Advertising Managers need to monitor the Competition? While Advertisers are focused on their core competencies of developing new technologies, products... the world is a far more competitive today than it has ever been. There are a plethora of other Advertisers, Brands, Product Variants, Packaging Variants, Joint Ventures, Target Markets... Survival of the fittest is one mantra. But success is the reward for adapting fastest to a changing environment. And one can only adapt effectively with accurate and comprehensive competitive information. Competitive monitoring helps answer these question about the competition: - Are they test marketing a Product Variant - Have they expanded their Distribution into new Markets? - Have they changed Packaging in a select market? - Are they advertising through a new Medium or a new Language? - Are they looking beyond he Domestic Market? - Are they looking at Acquistions or Mergers? - Is their promotion targetting our customers? The most efficient & cost-effective systems to Monitor Competitive Activity: Subscribers can opt for one of two variants of the "Regular Updates" services 1 - Daily Regular Updates - Competitive Monitoring The Daily Regular Updates service is the most convenient, efficient and cost-effective system for Advertising and Marketing professionals to monitor the competition and have full access to the creative material / news broadcast or published. Under this service, subscribers can monitor competitive marketing activity across many media, for a specific set of Industries, Product Groups, Product Categories, Brands or Advertisers. Subscribers' online accounts at www.iBankLive.com are updated daily with new TV Commercials, Press Ads and Press News items. Subscribers log into www.iBankLive.com to preview and download this competitive material at their convenience. This is a Prepaid, subscription service and material can be delivered through Downloads, Emails or on CD/DVD. Subscribers can authorise one or many executives to access the website 24x7 to Preview and Download any material released in the period of a subscription. This is a simple, automated method for advertising and marketing Companies to proactively monitor the competition in a cost-effective and timely manner. Costs are based on the product categories monitored and the volume of information which is estimated to be delivered over the 12-month subscription period. Salient features: • Prepaid, subscription-based service • Cost-effective and comprehensive • Flexible & highly customisable service • Thousands of Product Categories • Monitors India, Pan-Asia, International markets • Daily updates • Customised deliveries through Email, website, CD ROM / DVD • iBank Lite software for local office archival, search and retrieval 2 - Alerts - Scheduled Customised Emails The Alerts service allows a client to monitor daily all new campaigns that meet pre-defined criteria or combination of criteria including: - Product groups - Advertisers - Brands - Regions/States (North India or Uttar Pradesh or Lucknow) - Keywords (eg: Launch, Promotion, Endorsement etc) - Ad Agency - Production House - Channel / Publication - Language... among many others Executives can schedule these Alerts: daily/bi-weekly/weekly/fortnightly/monthly. And under the Prepaid option, these alerts allow subscribers to log into the website to Preview and Download material instantly. Clients log into www.iBankLive.com and can Preview their Alerts at their convenience. This is the most effective method for advertising and marketing professionals to monitor competitive activity and maintain records for posterity. This is simple, automated method for advertising and marketing professionals to monitor competitive activity and maintain records for posterity. It also saves them time and eliminates the risk of missing competitive information. Salient features: • Automated emails keep executives abreast of developments • Prepaid, subscription-based service • Cost-effective and comprehensive • Highly customisable service • Customised frequency of delivery of Alerts: Daily, Bi-weekly, Weekly, Fortnightly, Monthly Combo-Package: A subscriber to the Daily Regular Udates services automatically receives all current competitive material. However, on occasion the Managers require some other/historical material on an Ad-Hoc basis. The Combo-Package is an solution to this dual requirement and provides the subscriber: (a) Daily Regular Updates for a specific set of Product Categories (b) Quota for Ad-Hoc requirements Thus, subscribers log into www.iBankLive.com and: (a) Download material for the catgories under their Daily Regular Updates subscription (b) On an Ad-Hoc basis Search, Review and Instantly Download any other material that may be required This is the most flexible method for Clients to (a) monitor competitive activity for key products and (b) acquire information for Ad-Hoc requierments. iBank Lite Software offered free to Key Subscribers: Competitive Material updated into iBank Lite: iBank Lite is central library system which is installed at key subscribers' offices. It allows clients to archive, search, view and retrieve Ads and News. It is simple to install, simple to use and simple to maintain. iBank Lite's Information Management System offers significant efficiencies to clients and allows them to: • Maintain a single archive of all information provided by TV Ad Indx under the Regular Updates subscription • Access this central archive from any computer on a LAN • Search, view and retrieve information instantly • Compile relevant sets of ad material instantly Features & Benefits for Marketing, Brand & Communication Managers: 1 - Single Source of all Competitive Information: • Across all media: TV, Press, Outdoor, Radio, Internet • Covers Advertising and News • Covers Indian and International information • Comprehensive 40-year archives 2 - Simple Systems to Search, Save & Share: • Search locates precise information by many criteria: • Date • Product • Brand • Client • Region / Country / City / State • Language • Secs • Retail/Manufacture • Publication / Channel" • Sort results by many criteria: • Date • Product • Brand • Country • Secs • Publication • Save lists for future reference • Share lists with colleagues 3 - Process Information, Downloads Instantly: • Review Alerts before ordering material • Preview ads before downloading them 4 - Save Time & Resources: • Access to information 24 hrs a day, 365 days a year • Enormous saving of time on account of searching or downloading material • Simple, automated, cost-effective method of keeping abreast of competitive activity • Prepaid Quotas eliminates mulitple invoices and payments Features & Benefits for Marketing & Advertising Planning Teams Comprehensive, unique content and search-engine • Locate ads by Marketing Strategy, Advertising Strategy, Creative Route, Product Promise, USP, Target Group, Cinematic Techniques and many more criteria • Locate ads by Brand, Client, Production House, Ad Agency, Director and many more criteria • Built-in Intelligence for recommendations • Over 125,000 select news items provide valuable information about market size, market shares, brand strategies, sales figures, launches, trends, research, failures and more... Creates an intelligent reference library for posterity • Save "results or lists" for future reference (By product promise, creative route, advertising strategy, film execution, presentation type... anything thats relevant to the user • Incorporates Award-Winning advertising from across the globe • Incorporates Classic Indian and International ads 1960s onwards Simplifies access to information • Share lists with colleagues • Preview ads instantly • Download ads instantly • Save much time in preparing presentations • Access information 24 hrs a day, 365 days a year Features & Benefits for Administrators and Information Departments: Simple to Use • www.iBankLive.com is among the implest and most powerful websites in the world for the Advertising and Marketing industry • Anyone in the office can use www.iBankLive.com without training • www.iBankLive.com can be accessed from any PC on the LAN with a web-browser • www.iBankLive.com does not require any special hardware or software Full Control of Users & Quotas • Create/edit users by assigning "user names" and "passwords" • Control use by assigning Rights and Permissions to Users • Set up quotas by User or Groups of Users • Monitor usage by reviewing Logs Highest Level of Security • www.iBankLive.com is a highly secure website with three levels of security to ensure • It is accessed only by authorised Executives • It is accessed only from within your office • Orders and downloads can be authorised by Controllers with unique PIN codes • Sensitive data is encrypted before it is sent and received Features to Enhance Effeciency • FTP rights are NOT REQUIRED to be issued to your executives for downloads • www.iBankLive.com is a high-speed website which hosts information in highly compressed formats and thus reduces bandwidth requirements • Receive automated alerts for end-of-quota, over-use etc • Features are designed to grow with company's future requirements • It will host data for other media including Outdoor, Radio and the Internet Features & Benefits for the Finance Department: Saves Costs • Access to www.iBankLive.com is FREE to key subscribers • Online, web-enabled services offer significantly saving in costs to acquire world-class information • Self-service concept empowers executives , saves time and money • Executives can Set Up Alerts and order limited material as required. This saves enormous costs. • Executives can Preview TVCs, Press Ads and News before downloading materials. This saves enormous costs. • Prepaid Subscriptions fix cap on costs • Security systems restricts executives who can access information • Database eliminates multiple purchase of information • www.iBankLive.com is a high-speed website which hosts most information in highly compressed formats and thus reduces bandwidth requirements • Installation of to iBank Lite is FREE to key subscribers • iBank Lite nor www.iBankLive.com require any special hardware or software Enhances Efficiency • Online, web-enabled services offer great efficiency and savings in terms of time and human resources • All Invoices and Receipts can be printed online 24x7 • Outstanding statements are auto-generated The Regular Updates services is a superb solution that addresses many issues as companies acquire large volumes of information • How to source competitive information from a reliable, trusted partner • Where to archive information • How to archive information • How to make information accesible to authorised personnel • How to keep information secure from unauthorised personnel • How to search for information intelligently • How to retrieve information quickly • How to share information quickly and securely • How to update information regularly • How to reduce the administrative burden of maintaining an archive • How to control the cost of maintaining an archive • How to share information between offices Daily Regular Updates at www.iBankLive.com To help us develop a customised information package to meet your requirements, do mail iBankLive@tvadindx.com, sales@tvadindx.com or call us at 011-26014000. Rima Prakash Vice-President TV Ad Indx ................ www.iBankLive.com Parvati Ray Senior Manager TV Ad Indx ................ www.iBankLive.com To learn more about TV Ad Indx's services click on the links below: Overview iBankLive.com iBank Lite Ad-Hoc Orders Regular Updates Combo Package To build a relationship with TV Ad Indx click on the links below: Contact Us Advertise on this Site Collaborate with Us Careers / Training Projects

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