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The TV Director's View

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Best Commercials Mint - Feb 2008

Contagious Newsletter
Pepsi - Youngistan
Striking, entertaining, creative, visible advertising
Brand: Pepsi MyCan
Advertiser: Pepsico India
Product: Soft Drink
Agency: JWT
Creative Team: Soumitra Karnik
Prodn House: Ramesh Deo Productions
Director: Abhinay Deo
Description: Yeh hai Youngistan meri jaan / Deepika Padukone tells Ranbir Kapoor to go away or will be caught by her brother

The TV Director's View [ Top ]

Abhinay Deo
Ramesh Deo Productions
What brief did the client give you for this TVC?
The brief was to create a film which will touch the youth of our country and to create a platform for them called youngistaan thru which they can say express what they want to the world.

Did you recommend any changes to the script or treatment?
Saumitra agy and me sat down and brainstormed on the film and the gags we could play and came up with what you see.

What was the most difficult part of the production?
No difficult parts in this one.

What was the most exciting part of the production?
Working with a great ensemble of stars....

What is your worst fear about the campaign?
This campaign would either be loved or hated no middle ground that would be the scariest part.

If you had one wish, what would you change about the campaign?
I never regret my decisions so no changes in hindsight .
[ Top ]
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