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The TV Director's View

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Best Commercials Mint - Feb 2008

Contagious Newsletter
Vodafone - Music Station
Striking, entertaining, creative, visible advertising
Brand: Vodafone
Advertiser: Vodafone Essar Ltd
Product: Mobile Service
Agency: Ogilvy & Mather , Mumbai
Creative Team: Rajiv Rao
Prodn House: Nirvana Films
Producer: Mekala Krishnaswamy
Director: Prakash Varma
Others - DOP: Jehangir Chaudhary
Music: Rajat Dholakia
Description: Vodafone Music Station. Baby listens to a song on record player - Kabhi kabhi mere dil mein khayal aata hai...

The TV Director's View [ Top ]

Prakash R Varma
Director, Nirvana Films

What brief did the client give you for this TVC?
The agency team had a very tight script in place and the message was very focused.They wanted to communicate to the viewer that there are innumerable choices in music downloads and you shouldn't get stuck with listening to the same stuff repeatedly.

Did you recommend any changes to the script or treatment?
I could only suggest an overall treatment in terms of look and feel as the script had it all inbuilt.

What was the most difficult part of the production?
As always , the difficult part is to get kids in the right mood for the shot. For such a small boy to repeatedly sing a song is difficult.

What was the most exciting part of the production?
The research and planning for this film was exciting as we had to do justice in terms of look, feel, cast, styling and so on for the time that each sequence was set in.
What is your worst fear about the campaign?

We had to get the progression of the character right. It had to look like the same boy growing up. That was a challenge.

If you had one wish, what would you change about the campaign?
The campaign is great. I wouldn't change it. The idea is so focused and simple.
[ Top ]

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